About — The Edit
About

I moved to New York at twenty-one with no plan.

I'm a creative director and stylist, and the founder of The Edit — a studio built from a lifelong obsession with fashion, image-making, and storytelling.

In the 90s, there was no styling school in Australia. No book, no mentor, no map — just a conviction that this was the work I was meant to do. So I went to New York. I trained under Rushka Bergman, stylist to Michael Jackson, and spent the years that followed styling celebrity clients and building campaigns for some of the world's biggest brands.

Along the way I produced and curated cultural projects drawn from New York's art, fashion, and underground scenes — leading the creative development, production, sponsorship, curation, and partnerships. I've written three books and edited a fourth.

After nearly two decades in New York, I returned to Melbourne — where I now work with brands and individuals to shape their visual identity through creative direction and storytelling.

The path

Melbourne to New York, and back.

Age 17 · Melbourne
The beginning

Started a small seamstress business from the front room of our house — outfits for balls and social occasions. My clients included local drag queens and an up-and-coming Australian actress. My first business, and the first time I saw what clothes could do for a person.

Age 21 · 1996
The one-way ticket

Arrived from Melbourne and enrolled in fashion styling at Parsons, and later FIT, commuting in from Montclair, New Jersey. The best decision I've ever made.

A year later · Upper East Side
The introduction

Moved into the city and started testing. Photographer Mark Veltman introduced me to Rushka Bergman — stylist to Michael Jackson.

The clients
Celebrity styling

Met Vita, an Australian agent at Bryan Bantry, who helped shape my portfolio and later introduced me to my first major client, Iman.

Paris Hilton Natalia Vodianova Kristin Davis Iman Amanda Hearst Debbie Harry Adriana Lima Jane Rosenthal
Fashion editor
Quadrafoil

Fashion editor of Quadrafoil magazine — producing and directing the magazine's fashion shoots, and covering the collections at Paris Fashion Week.

The campaigns
Global brands
L'Oréal Paris Timberland Kay Unger Iman Cosmetics Victoria's Secret
In print
Editorial & press
BlackBook Paper Flaunt InStyle Glamour New York Post The New York Times
New York · 2007
Drella New York

Founded Drella New York, a trend forecasting company. Online seasonal books on colour, fabrication, and silhouette — analysis drawn from New York's streetwear and underground club scene rather than the runway.

Cultural projects
Producing & curating

Through Drella New York, flew back to Melbourne to produce and curate a series of cultural projects drawn from New York's art, fashion, and underground scenes.

The Maripol Exhibition, presented as part of the L'Oréal Melbourne Fashion Festival — iconic Polaroids from early downtown New York.

An exclusive Melbourne screening of Downtown 81 in partnership with Young Bloods Australia, with a live Q&A with co-producer Maripol.

Irene Williams: Queen of Lincoln Road, presented at the Stitches and Craft Show in Melbourne — a film celebrating the Miami icon.

Author & editor
The books
2014The Fun Galleryby Patti Astor — editor
2012Made in America
2011Manhattan Fashion Directory
2010Melbourne Fashion Directory

Photographs from my series on New York shopfronts after September 11 were published in Retail Desire by Johnny Tucker.

Melbourne · 2017–2026
Stash the Label

Founded Stash the Label, a leather accessories brand produced in partnership with the Ethical Fashion Initiative.

Now · Melbourne
The Edit

Creative direction, styling, and storytelling — helping brands, creatives, and individuals shape and express their visual identity.